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3rd Party Intent Data

Know who's ready to buy — before they visit your site

Your website captures maybe 3% of your market. The other 97% are dropping buying signals right now — on LinkedIn, job boards, review sites, and news feeds. Happierleads collects all of it, scores it against your ICP, and surfaces it in the same dashboard as your website visitors.

14-day free trial. No credit card required. New contacts will appear on your Reveal board today.

50+
Signal sources monitored
97%
Market your site can't see
1
Dashboard — same ICP score
Real-time
Signal aggregation
Signal sources

Every public buying signal — in one feed

When a company starts hiring in a role your product serves, or an executive is researching your category on LinkedIn, that's a buying signal — not a coincidence. We capture 50+ of them automatically.

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Job Board Signals

Company hiring a "Head of RevOps" or "Demand Generation Manager"? That's a buying signal for your product. We monitor 20+ job boards in real time.

  • LinkedIn Jobs
  • Indeed
  • Greenhouse
  • Workable
  • 20+ more
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LinkedIn Activity

Executive viewed your category competitor? Decision-maker shared a post about a problem your tool solves? We track public signals — compliantly.

  • Post engagement
  • Profile activity
  • Company updates
  • Connections in your ICP
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Review Site Activity

Company reading G2 reviews for your category, comparing tools on Capterra, or checking Trustpilot for a vendor you compete with — monitored and surfaced.

  • G2
  • Capterra
  • Trustpilot
  • Product Hunt
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News & Web Mentions

Funding round, new product launch, leadership change, or a press mention about growth — each signals expansion budget and decision-maker access.

  • Crunchbase funding
  • Press releases
  • Tech news
  • Blog mentions
devices

Technographic Changes

Company just added a new CRM, dropped a competitor tool, or migrated to a new stack — changes that open doors for your pitch are tracked automatically.

  • BuiltWith changes
  • Wappalyzer
  • DNS records
  • App directories
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Community & Forum Activity

Decision-makers asking for tool recommendations on Reddit, Slack communities, or Product Hunt discussions — we monitor the conversations where buyers do research.

  • Reddit
  • Hacker News
  • Slack communities
  • Discord servers
01 — Signal aggregation

One feed. All signals. Zero manual research.

Instead of manually checking job boards, LinkedIn, and G2 daily — Happierleads aggregates every public buying signal from 50+ sources and pipes it into the same dashboard where you already track website visitors.

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    Continuous monitoring. Signals are checked in near-real-time, not in daily batches — so you act while the intent is still warm.
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    De-duplicated accounts. If a company triggers 4 signals in a week, they appear once — with a combined signal score, not 4 separate rows.
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    GDPR-safe sources. Only public data — no scraping private profiles, no cookie-based cross-site tracking. Compliant by design.
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    Unified with website visits. A company that triggered a job-board signal AND visited your pricing page in the same week gets a dramatically higher combined score.
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groupLinkedIn
starReview Sites
articleNews & PR
forumCommunities
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dashboard Happierleads Dashboard ● Live
Acme Corp
Job posting LinkedIn
A+
TechFlow Inc
G2 review
B+
GrowthBase
Job posting Funding Reddit
A++
02 — ICP scoring

The same ICP score. Now with off-site signals too.

Your ICP score already factors in firmographics, technographics, and on-site behaviour. With 3rd party intent data, it also weighs off-site buying signals — creating the most complete account-level score available.

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    Signal weighting. Not all signals are equal — a relevant job posting outweighs a G2 view. You control the weights.
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    Combined score. On-site visit + off-site signal from the same account = a dramatically elevated composite ICP score.
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    Segment and route. "High intent from job signal, no site visit yet" becomes a segment you can act on via the Inbox Engine.
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    No manual setup per signal. Enable a signal category once — Happierleads continuously monitors it for every account that matches your ICP.
Composite priority score Real-time
ICP fit
92
Technographic
78
Intent
88
Recency
96
Buyer role
84
Composite priority A+
03 — Pipeline activation

Signal in. Sequence out. Meeting booked.

High-ICP account showing intent? Happierleads queues the right contacts into a personalised sequence automatically — before they've even visited your site.

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    Auto-enroll on trigger. "ICP score > 70 + job signal" → enrol matching contacts in a 5-step sequence, hands-free.
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    Signal-personalised first lines. AI references the actual signal ("Saw you're building out your RevOps team…") — not a generic opener.
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    98%+ deliverability. Runs through your warmed Inbox Engine domains — same infrastructure as your on-site triggered outreach.
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    Full CRM sync. Every signal, send, and reply logged automatically — no manual entries.

Turn off-site signals into pipeline — today

Start your free trial and see which companies are showing buying signals for your category right now.

The difference nobody else delivers

Bombora tells you a company is researching. We tell you who the researcher is — by name.

Pure intent vendors — Bombora, 6sense, G2 — surface research activity at the account level. Useful, but you still can't send an email to "a domain." Happierleads ties every signal to the actual buying-committee member behind it: name, title, verified work email, direct dial, LinkedIn.

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    Signal → researcher. Every "Acme Corp is in-market" surfaces as "Jamie Rodriguez (VP Marketing, Acme) triggered 3 signals this week."
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    Full buying committee, not one contact. Every role that matters — champion, influencer, economic buyer — mapped against the signal activity.
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    Verified contact data included. Email verified in real time, LinkedIn URL attached, direct dial where available — ready to send, not to enrich.
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    No second tool to pay for. Other stacks need intent data + ZoomInfo + Cognism + Clay. We're all of it, in one subscription.
Intent signal
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G2 category research
4 views this week · CRM category
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The researcher
JR
Jamie Rodriguez
VP Marketing · Northwind Co.
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Why this matters

Why stand-alone intent tools fall short

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Unified — not another tab

Tools like Bombora or G2 Buyer Intent sell you a separate dashboard. We put their signals in the same place you already work — with website visits, ICP scores, and sequences all in one view.

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ICP-filtered — not raw noise

Pure intent tools give you thousands of companies that showed "category interest." We only surface accounts that already match your ICP criteria — dramatically reducing the noise-to-signal ratio.

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Activated — not just reported

Most intent tools stop at "here's who's in-market." We connect to your Follow-up Engine and Inbox Engine so intent signals automatically trigger personalised outreach — no exports, no CSV uploads.

Coverage

353 buyer-intent topics tracked — across 22 categories

From Marketing Automation to Cybersecurity to EHR systems — every topic is a live signal you can filter by and auto-enroll your ICP against.

CRM Marketing Automation Cybersecurity HRIS Customer Success Product Analytics AI Tools & Productivity Observability / APM Integration Platform (iPaaS) Contract Lifecycle Management Accounting Software Cloud Computing +341 more

Search, filter by category, and see role keywords for each topic.

FAQ

Questions about 3rd party intent data

Is this included in my existing Happierleads plan?

Yes — 3rd party intent data is available on all paid plans. Start a 14-day free trial to try it with your own ICP and see the signals coming in for your category.

Is using public signal data GDPR-compliant?

Yes. We only aggregate company-level signals from publicly accessible sources — job postings, public LinkedIn company pages, public review activity, and news feeds. We do not track individual people across sites or use cross-site cookies. All data processing is documented in our DPA.

How is this different from website visitor identification?

Website visitor identification tells you who's been to your site. 3rd party intent data tells you who's ready to buy — even before they visit you. The two signals combined in one ICP score is where the real power is.

Can I combine intent signals with website visit data?

Yes — that's the entire point. An account that shows a job-board signal AND visits your pricing page in the same week gets a dramatically higher composite ICP score than either signal alone, and surfaces automatically at the top of your feed.

What sources are covered?

LinkedIn company activity, major job boards (LinkedIn Jobs, Indeed, Greenhouse), G2 and Capterra review signals, Crunchbase funding data, tech stack changes, news and press mentions, and community discussions. New sources are added regularly.

How quickly do signals appear after an event?

Most signals appear within a few hours of the public event. Job postings and funding rounds are typically surfaced within 24 hours. Signals are continuously refreshed — not batched once per day.

Stop missing 97% of your market.

Start your 14-day free trial and see the companies showing buying signals for your category — right now, before they visit your site.